AI has taken the digital industry by storm. It is spreading its wings everywhere. This statement can be justified by the fact that search engine giant “Google” has also rolled out its AI mode search. The most important point that needs attention here is that India is the first market outside US where this roll out has been launched.
At first, Google launched its AI mode in India in June 2025, as a lab experiment. After analyzing the response, it rolled out AI search officially with no lab sign-ups required in July 2025. This powerful feature will now provide advanced artificial intelligence capabilities to users in India.
But why Google chose India for such a rapid and broad rollout after the US? There could be several reasons for the same. Let’s have a look from the perspective of an SEO professional in India.
India – The Digital Frontier
India is going digital. Even the government of India has launched its flagship initiative named “Digital India” with a goal to provide government services digitally to improve online infrastructure. We must also say that India is one of the most vibrant digital economies in the World.
India has over 850 million internet users and its smartphone ecosystem is rapidly expanding. The country has young mobile-first population and it is said to be the best country to test next-gen digital solutions.
These are some of the reasons why Google chooses India for its new AI-powered search roll out. Here are some other core factors that Google might have considered:
Huge User Base – The country’s huge population will provide a massive user data, feedback, and insights to refine AI products.
Curiosity-Driven Search Behaviors – India’s population uses the internet to explore new things, solve day-to-day problems, and learning. This will create unique search needs.
Fast Digital Adoption – Indian users embrace new digital experiences, providing a perfect ground for Google to experiment new features and growth.
The Birth of AI Mode in Google Search
As the popularity of AI is increasing everywhere, AI mode of Google search is not only an incremental update, but it is redefining the way people search on Google.
AI mode was originally introduced as an experiment in search labs. However, now officially launched, AI mode uses Gemini 2.5 model to provide quick, comprehensive, and content-rich responses to even most complex queries.
Google received overwhelming response to AI mode in test labs. Hence, it made this feature available in India, especially for English-speaking users. This shift from lab to lives was much quicker in India after the US market. This shows Google’s confidence in the ability of Indian market to shape the future of online search.
What Are the Key Features of Google’s AI Mode?
Advanced Reasoning for Complex Questions
AI Mode has been designed to handle nuanced, multi-layered, and context-rich questions — the sort that typically require several rounds of traditional search.
Using query fan-out technology, it breaks complicated queries into simpler sub-questions and searches for each in parallel, delivering comprehensive responses based on multiple perspectives.
Multimodal Input Capabilities
Unlike legacy search, Google’s new AI Mode supports multimodal queries, allowing users to search not only by typing but also by speaking or uploading photos via Google Lens. This is particularly useful for diverse user needs — from identifying plants using images to asking detailed questions via voice.
Interactive and Dynamic Responses
Rather than static lists of links, AI Mode provides structured, interactive answers. Users can ask follow-up questions and refine their searches in real time, making information discovery feel more like a conversation than a simple retrieval process.
Seamless Web and Knowledge Graph Integration
Google has ensured that AI Mode draws not only from generative models but also from the broader Knowledge Graph, product databases, real-time news, and other indexed data. This integration leads to richer and more reliable responses.
Support for Traditional Search
If the AI model lacks confidence or data to synthesize a comprehensive answer, users can instantly revert to classic search results. This hybrid experience ensures that accuracy and discovery are always the priority.
Why India?
Scale and Diversity
India’s sheer scale, both in terms of population and device use, means AI Mode will be tested under diverse conditions. From rural and urban perspectives to various education levels and languages, feedback here helps Google craft a truly robust AI product.
Rapid Feedback and Iteration
Indian users are known for actively providing feedback and quickly adopting new features. This enables Google to iterate rapidly based on real-world usage patterns and preferences.
Mobile-First Nation
India leads in mobile searches, and Google’s AI Mode is optimized for smartphones — supporting voice, camera, and touch inputs. This matches the way Indians naturally engage with technology.
Real-World Use Cases
Education and Skill Development
Indian students and professionals increasingly rely on web searches for learning and upskilling. AI Mode’s ability to deliver deep, contextual answers can make learning more accessible and personalized.
Planning and Discovery
Complex tasks like travel planning, product comparisons, and ‘how-to’ guides are handled efficiently by AI Mode. Given India’s affinity for research before decision-making, this is a game changer.
Voice and Vision at the Forefront
With millions of Indians now speaking their queries or snapping photos, multimodal support in AI Mode unlocks new ways to interact with the web, from identifying recipes by photographing ingredients to planning trips using spoken commands.
Agentic AI – Google’s Advanced AI Feature
In August 2025, Google introduced new agentic features to its AI mode.
With Google’s Agentic AI, you can perform several real-world tasks directly in the Google search. For example, you can now book table in a restaurant based on the party size, date, time, and other preferences. Similarly, this feature also lets you book movie tickets, schedule appointment, and much more directly through Google search.
Improved Privacy and Safety
Considering digital diversity and data sensitivity in India, Google has featured advanced safety protocols in its AI mode. Additionally, to ensure search result authenticity, it also provides citations.
Moreover, to make its AI mode familiar and easy-to-use for Indian audience, Google has improved its English AI mode to understand local accent better. Which is a key step in making AI inclusive.
Final Thoughts
India is among the world’s largest digitally driven countries. Google’s decision to choose it to roll out AI-powered search after US is a wise decision. Considering Indian user’s digital diversity and scalability, Google decided to launch its AI search mode.
With the data Google receive, it aims to refine its AI mode to perform better in the future. Not only this, but Google decision also shows the importance of India in shaping the global digital ecosystem.
Going ahead, we will also experience some more the exciting advancements in the AI technology that will improve the way we use the internet.
