Facebook Marketing in 2018 is a combination of research and a fresh idea. Since our school days, we learn through examples and case studies. Here, I will share a case-study from one of my project where I have used all the tricks which have given me a result within three months of applying it… In digital world one of the…
What is [Google Optimize]? To run the experiment and to understand each group of users tastes, get your AdWords account linked to “Google Optimize”. It helps you understand every user’s behaviour and allows you to run the website experiments. In short, tailor your site to optimize each and every user experience (Source: Google). Test your various website pages and analyze…
It is very difficult to achieve 1st-page ranking on the search engines without having the right Meta Title of the web page or we can say having the right Meta Title is the key to get top ranking on the desired keyword on SERP, hope you agree on it. Meta Description also plays a crucial role to obtain the top…
Nowadays, most SEO practitioners focus their efforts on link building and content creation. Afterall, with the ever-changing algorithm of the social media networks and search engines, it only makes sense for them to do so. However, despite the popularity of content creation and link building, there is one crucial aspect about running a digital marketing campaign that you should never…
Can I ask, why you want to improve your LinkedIn Profile? I guess everyone knows the answer,? I am sharing how to Improve Your LinkedIn Profile and succeed in your career in this article, hope you find it fruitful! At this point of time, everybody is so busy and due to that they don’t have time to update their LinkedIn profile…
Today 9th March 2018, finally I can see the new Google Keyword Planner Tool update. It is so catchy and impressive in the first look and allows in-depth data and forecasting which help us to plan the campaign strategy. The new Google Keyword Planner Tool update design is matching with the new Dashboard and it’s more streamlined than the…
[Conversion Rate Optimization] Currently, are you in any situation mentioned below? Investing a lot in the Digital Marketing campaigns but not happy with the ROI? Planning to launch the PPC or paid marketing campaign but not sure how to make it fruitful? I am not sure what is Conversion Rate Optimization. Not sure how to lower down the cost-per-lead (CPL)…
Find the below information for all the Dimensions and Sizes you should know before starting the banner/image for your Social Media campaigns and its success! Facebook Profile Cover photo: 851×310 px Profile photo: 180×180 px min size Fan Page Cover Photo: 820×312 px Profile photo: 180×180 px min size Facebook Group 820×428 px Facebook Event Cover photo: 500×262 px…
As we all know the Link Building is the main key to achieve the first page ranking on SERP (search engine results page) and we don’t see any other options or new update from Search Engines which can replace it in the near future. Is it good or bad to buy Backlinks? In this article, we will learn what is…
If you are a Digital Marketing company or a normal business and planning to do the online advertising through Google AdWords, Facebook Adverts, Yahoo, LinkedIn etc. then you need a perfect understanding on the paid ads banner sizes which is the key to success on the paid campaigns. In this article I am covering the specific & recommended ads banner…
Since the New Google Adwords Interface is already launched with many new and enhanced features and this new update by in September 2017 on the Google Adwords Ad Rotation is a big relief for the advertisers because it is simpler than the previous setting. Now, it revolves around the two settings only: – “rotate indefinitely” and “optimize”. The Google…
The very first thing is that have you set your goal or objective from the LinkedIn paid advertising campaign? If not then do so before planning or acting on your products/services paid promotion. Might be you are a master in Google Adwords, Facebook Adverts or any other PPC based advertisement. The strategy that you follow on other advertisements might not…
Losing money on Facebook Advertising? Or not sure how to create a profitable campaign? The testing is required to achieve your goals from the Facebook Advertising campaigns as it’s a very big platform to do the promotion and if we don’t apply the right strategies then all the money will waste. In this post, you will know the areas that…
If you have not seen or started using the new Google Adwords Interface then you might face some difficulties to manage your campaigns initially as the new interface look & feel and navigations are changed and have better look & feel now. You can switch your old interface to the new interface by clicking on the shown blue tab at…
As per the latest update on daily budget flexibility, from 4 Oct 2017 now we can enjoy spending up to two times the average per day budget to help achieve our objective of the campaign, such as conversions and clicks. We all know that our daily traffic or number of searches varies on Google. Some days we have fewer searches…
What is Facebook Split Testing? The very first thing is you can consider Facebook split testing as A/B testing also. If you are concerned on any of the below points then you must try Split Testing for sure: – You are spending a good budget but don’t know how to reduce down the Cost-per-lead. You are using Interest Target, Demographic…
If your answer is YES for any of the below points then you definitely need a Digital Marketing Consultant to achieve your goals. Do you have your company website but does not bring any business? Do you deal in overseas market to get new clients? Are you not happy with your current or previous Digital Marketing campaigns? Do you need…
Since we all know Facebook offers various types of advertisement to achieve different 2 goals. The Facebook Lead Generation is one of them and highly popular to get users enquiry without taking them to any landing page or website. Facebook Lead Generation What is Lead Generation? Rather sending visitors to a landing page, as they click on the Lead Generation ads…
What is Search Engine Optimisation (SEO) ? SEO is the short form of Search Engine Optimisation. This is a practice of promoting a website on the Organic search engine results or increasing the web traffic through non-paid activities. SEO is divided into two categories these are On-page optimisation and Off-page optimisation! Both are equally important to get success in SEO.…
It’s obvious everybody wants to generate more leads or enquiries while spending money on the Google Adword campaigns. While you are getting more and more clicks & impressions on your ads, by Google conversion code integration you can optimise your campaigns for a better results & ROI also. You can easily track that which Keyword, ads etc lead to the…
Selecting the right keyword match types in your campaign is the key to acquiring more and more leads/enquiries while spending your own or customer’s hard earned money. The very first thing I would like to share that use the keyword types according to your campaign objective and duration also how much time you can invest to optimise the campaigns on…
While setting up the campaign, the best Google adwords bid strategy is one of the very important and crucial areas. Choosing the wrong strategy may finish your budget with no results. Type of Bid Strategies are:- A- Target search page location When your aim is to show your ad on the first result page of Google or wish to have…