Sen Wall Coverings, a prominent wallpaper company in Singapore known for its exquisite designs and exceptional craftsmanship, contacted me to elevate its online presence. They sought to enhance their visibility in a competitive market, boost website traffic, and attract high-quality leads through strategic SEO initiatives and targeted Google Ads campaigns.
Upon assuming responsibility for the SEO and Google Ads project, I encountered a significant hurdle: the existing Website was constructed on an ASP.NET platform, a framework notoriously unfriendly to search engines. This architecture presented considerable challenges in executing vital technical SEO enhancements. The inherent limitations of the platform severely restricted our ability to optimise key elements, leading to detrimental impacts on Google rankings and the Website’s overall performance.
I guided the client through an exciting migration to WordPress, a platform renowned for its SEO-friendliness. This switch enhances optimisation and sets the stage for future growth and scalability.
After the migration, I rolled up my sleeves and tackled essential on-page and technical SEO enhancements, transforming the Website with a streamlined structure for better crawlability. I optimised meta tags, alt texts, and header formats while ensuring the site is mobile-friendly and lightning-fast. Plus, I tackled server errors and eliminated broken links to create a seamless user experience.
A deep-dive keyword research strategy was implemented, focusing on high-converting keywords related explicitly to Senwall's stunning wallpaper products and services. This strategic targeting paves the way for more conversions and customer engagement.
We crafted SEO-optimised blogs and targeted location pages to capture organic traffic from eager customers searching for wallpaper and home décor solutions. These strategic additions drive traffic and establish a strong local presence in the market.
I conducted comprehensive keyword research, delving into the paid keyword strategies of the top three competitors in the wallpaper industry. This analysis included various terms related to shops, suppliers, installers, and stores in Singapore. Following this, I crafted compelling Google Ad copies to resonate with our target audience. I aimed for an "Excellent" ad score to achieve a lower cost-per-click (CPC) and improve the click-through rate (CTR). I ensured our client received maximum value through meticulous campaign setup and strategic experiments, optimising the return on investment (ROI) for every dollar spent on advertising.
Following our Website revamp, all wallpaper-related keywords soared to Google Page 1, dramatically enhancing our organic visibility.
Our strategic SEO initiatives paired with optimised Google Ads campaigns have delivered an impressive 3X growth in high-quality leads.
Currently, Senwall attracts over 150 leads each month through our robust organic search and Google Ads efforts.
Our enhanced online presence has led to a remarkable rise in brand searches, reinforcing Senwall's status as the premier wallpaper provider in Singapore.
By leveraging strategic SEO and targeted Google Ads initiatives, Senwall.com.sg achieved remarkable growth in leads, enhanced search visibility, and elevated brand awareness. This case study illustrates how a meticulously optimised website, data-driven SEO tactics and intelligent Google Ads strategies can radically transform a business’s online presence and significantly boost revenue.
Wallpaper and Flooring
Singapore
www.senwall.com.sg
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