Mavis Tutorial Centre, established in 1986, operates 17 branches across Singapore. Mavis was known for its excellent brand presence in the very beginning, but when it came to some non-branding keywords, their website was not getting visibility in search results as expected. The traffic was mostly from branded keywords only.
Our motive for this project was to expand the reach of this brand by making smart strategies to target non-branded keywords, along with some location-specific ones. We focus on strengthening the domain authority of the website to boost organic traffic, leading to remarkable growth and improving the brand’s value across the digital arena.
For the primary tuition projects like PSLE, Secondary, or JC Levels, Mavis did not have dedicated website pages. Although it was operating tuition programs for different subjects like Chinese, Science, English, and Math. Their aim was to rank for keywords for each program. Above all, the website had multiple plugins, which may be one of the reasons for the issues during updates. This allowed us to create a new design, structure, and pages.
At first, we restructured the menu navigation system of the website. This significantly improved the user experience. Besides this, 40 new web pages were added for their primary programs, following Google’s EEAT guidelines and the latest updates. Once this was done, the overall performance of the website improved significantly.
For blogging, a thorough competitor analysis was carried out. This was done to assess what topics and winning strategies they were using. Based on our findings, a strategic content plan was created, which included 2 to 6 new blog posts monthly. Moreover, old blogs were also updated, improving their readability and SEO performance. Each blog was created on relevant topics and using target keywords. This strengthened online visibility and engagement.
Now, Mavis’ website had multiple webpages and subdomains; hence, it was important to do a technical audit regularly. So, we implemented thorough technical audits using top tools like SEMrush and Screaming Frog. The aim here was to ensure the smooth functioning of the website by eliminating the chances of any slow-loading pages and broken backlinks, as they can negatively affect its SEO performance.
Our goal was to ensure that the website follows Google’s EEAT framework, emphasizing Expertise, Experience, Authority, and Trustworthiness. Besides this, a strong high-authority link-building strategy was also implemented, ensuring it meets Google’s primary ranking criteria in Singapore.
Started with thorough keyword research and grouping 150+ keywords. Developed 50+ SEO-optimized webpages and new URLs for Google. Link-building was our priority from day-1 to improve domain credibility.
We implemented Google’s EEAT guidelines for content. Next, we focused on restricting the navigation system of the website to improve user experience. With this, a continuous blog strategy was implemented, focusing on long-tail keywords. Deep competitor analysis was done to identify their top-performing blogs and the strategy used.
During this month, we performed a comprehensive technical SEO audit using top industry tools like SEMrush, Screaming Frog, and Google Search Console. Later, the issues detected were resolved promptly.
The expected results appeared as the website began to rank for specific, high-converting keywords. We saw a significant increase in both clicks and impressions.
We issued a press release strategically to improve brand recognition. Besides this, we kept gaining high-authority backlinks from relevant websites with a 40+ domain authority. Consistent blog publishing was still our priority.
With a huge experience of over 14 years and a proven track record in implementing successful SEO and digital marketing strategies, especially in educational SEO, we are there to improve your organic online presence significantly.
We have helped Mavis Tutorial Centre’s website gain significant organic traffic, especially for non-branded keywords, with the effective and result-driven SEO strategies by Manoj Negi.
The SEO strategy implemented for Mavis Tutorial Centre delivered impressive results, clearly outperforming competitors such as AGrader and Mindstretcher. Within five months, Mavis reached a visibility share of 13.23%, reflecting a growth of +7.52%, while competing brands remained between 2–4%. This progress was driven by a well-rounded SEO plan that involved in-depth keyword research, technical optimisation, high-quality content creation, strategic link building, and improvements to the Google Business Profile. The steady rise in visibility since early September highlights how consistent SEO efforts can strengthen a brand’s online presence, attract more prospective students, and build lasting credibility over time.
Partner with Manoj Negi, an SEO specialist in Noida with more than 14 years of experience, who has helped leading education brands achieve stronger Google rankings and consistent lead generation. SEO remains one of the most effective methods for increasing organic traffic, generating quality leads, and improving overall ROI.
We prepared an extensive keyword list and focused on improving rankings to achieve long-term visibility and credibility on search engines, especially Google, for Mavis Tutorial. By consistently addressing technical SEO challenges, improving website loading speeds, and publishing blogs regularly, along with securing authoritative contextual backlinks, the website achieved a significant improvement in organic keyword rankings.
Education
Singapore
www.mavistutorial.com
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