Learn how I took Senwall Coverings from technical limitations to Google’s first page—with a structured, six-month SEO strategy.
By revamping the entire website, implementing a Google-friendly architecture & layout, and utilizing canonical fixes, content expansion, high-authority link building, and local citations, we transformed a challenging platform into steady results and regular organic leads, averaging.
Month 1: Audit & Technical Fixes
Challenge: The website was built on an ASP.NET platform—a structure not friendly to search engines. It suffered from duplicate desktop/mobile URLs, poor site architecture, and crawlability issues.
Strategy: I performed a full technical SEO audit. We implemented canonical tags to resolve duplicate URLs. Core Web Vitals issues were identified, and crawl barriers were removed. The entire website was migrated to a WordPress platform, which is one of the top search engine-friendly platforms for SEO and guaranteed results.
Outcome: Foundational fixes laid the groundwork for indexing and ensured the site became crawlable and stable.
Month 2: Content Expansion & On-Page Optimization
Challenge: While technical fixes were underway, the site lacked relevant, search-optimized content for target keywords like” wallpaper installers”, “wallpaper suppliers” and “professional wallpaper installation”.
Strategy: We added fresh, optimized content to key service pages, targeting 15 high-value keywords. Meta titles, headers, and copy were aligned with search intent.
Outcome: Content relevance improved immediately. Google began recognizing pages based on keyword relevance, and impressions rose significantly.
Month 3: Citation Building & Local Signal Strengthening
Challenge: Senwall Coverings lacked local SEO signals and directory mentions, which are critical for regional ranking in Singapore and beyond.
Strategy: We built local citations in reputable directories and regional platforms. NAP consistency was maintained. This helped Google understand their relevance in the local context. We optimized the Google Business Profile (formerly known as Google My Business) and encourage customers to post Reviews to boost the profile’s trust.
Outcome: Local visibility improved. Early signs of traction appeared in Singapore-centric searches related to wall coverings.
Month 4: High-Authority Backlink Outreach
Challenge: The domain lacked authoritative backlinks to support visibility for competitive industry keywords.
Strategy: My team executed targeted outreach to design and home décor blogs. We secured multiple do-follow backlinks on high-DA websites.
Outcome: Domain authority increased. Google began associating SenWall with credible wallpaper-related content, strengthening trust and relevance.
Month 5: Performance Review & Strategy Refinement
Challenge: While rankings were climbing, there was a need to refine keyword targeting and eliminate underperformers.
Strategy: I reviewed Search Console data and adjusted focus toward keywords showing traction. We added long-tail variations, such as “professional wallpaper installers near me” and “best wallpaper suppliers in Singapore.”
We optimized internal linking to improve crawl depth. Long-tail keywords can boost website traffic by up to three times. Click here to learn more about long-tail keywords SEO hack and plan a bulletproof SEO strategy.
Outcome: Keyword rankings favourably shifted toward Page 1, especially for primary keywords.
Month 6: Ranking Stability & Lead Flow
Challenge: Sustain rankings and translate them into organic inquiries.
Strategy: Continued content enhancement, backlink maintenance, and monitoring. Any ranking fluctuations were addressed immediately to maintain momentum.
Outcome: More than 10 targeted keywords reached Google Page 1 in Singapore within six months. The site consistently landed in the top 3 positions for core terms like” wall coverings”, “wallpaper shop”, “wallpaper stores”, and “vinyl wallpaper”. Resulted in a boost of the organic leads and higher conversions.
Why This Strategy Worked
- An audit-first approach ensured that we fixed barriers before scaling.
- Quality content and keyword optimization made pages relevant and helpful.
- Local citations boosted regional visibility.
- High-authority backlinks supported domain credibility.
- Iterative adjustments ensured continuous growth and sustainable rankings.
Experience Behind the Strategy
With over 14 years of SEO leadership experience, I’ve delivered page 1 rankings and driven lead growth for clients across various industries—from education institutions such as Amity, MDIS, and the University of Liverpool, to retail brands like Senwall Coverings. My approach combines data-driven technical audits, tailored content, authoritative link building, and local strategies—all deployed with confidence and precision.
Lessons for Your Business
- SEO is a marathon, not a sprint. True, sustainable results take structure and patience.
- Fix problems before scaling content or outreach. Legacy platforms (like ASP.NET) require clean technical foundations.
- Local relevance and domain authority are closely intertwined. Combine citations and backlinks for better positioning.
- Monthly performance reviews keep the strategy on track. Refinement is not a set-and-forget approach.
Ready to Scale Like Senwall Coverings?
If you’re ready to replicate this success—whether you’re in education, retail, service provider, or any competitive sector—talk to us. With proven six-month SEO blueprints, I can help your site rank higher, rank sustainably, and generate qualified leads. Contact me today to start your SEO journey.
