Google Adwords/PPC

Are you spending money in AdWords but not satisfied with the results? No worries, we are sharing the Google AdWords Tips here to success your marketing campaigns!

What is Google AdWords?

This is one of the big advertising and marketing platforms by Google to run the Pay Per Click, Cost Per Thousand Impressions and many another type of campaigns to generate more web traffic and leads.

Google has 5 marketing objectives currently and these are Google Search Network, Display Network, Shopping, Video (to run YouTube marketing) and Universal App (to run the App install marketing). All have their own importance to achieve the marketing objective. In this blog we will learn more on Google AdWords tips.


Search Network: – This is known to generate quality leads and we can choose our desired keywords to advertise on Google Search Top Results.

Display Network: – It covers many marketing objectives like advertising by “Keywords” “Placements” “Re-marketing” “Topics” “Demographic” etc and well known for branding.

Shopping: – Using this option, we can promote our products with shopping ads, this is for E-commerce websites or people who have “Pay now” or “Payment Gateway” on their website.

Video: – We can reach and engage users on YouTube and across the web.

Universal App: – Promote your App install with this option across the Google networks.

There are many Digital Marketing agencies and businesses who want to advertise or doing advertisement on Google AdWords, but not able to generate the better ROI due to lack of knowledge of the AdWords machine and its algorithms which results in high Cost-per-result or Cost-per-acquisition to them.

In this www.manojnegi.in blog, I will share the best practices and advanced knowledge of AdWords system which will help to low down the cost-per-lead.

You can share queries or doubts in the Comment box of any post, I will be happy to share my knowledge and Google AdWords Tips :)

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