MDIS Singapore SEO & Google Ads Case Study

Project Overview

I had the incredible opportunity to work for MDIS Singapore, one of the top private education institutions, on an exciting mission to elevate its online presence! Tasked with improving their Google rankings, generating leads, and boosting conversions, I dove into crafting a dynamic, data-driven SEO and Google Ads strategy. With multiple schools under its umbrella, MDIS was ready for a game-changing digital marketing approach to heighten visibility, captivate prospective students, and drive enrollment. It was all about creating a buzz and transforming their digital landscape!

Challenges

Managing SEO & Google Ads for 10+ schools, including Business School, School of Engineering, School of Technology, School of Psychology, and School of Biomedical Science.
Streamlining a large website with thousands of pages to ensure SEO consistency across all schools while adhering to brand guidelines.
Competing with other top-ranking educational institutions in Singapore for highly competitive keywords such as "part time degree", "master degree Singapore", "bachelor degree", and many others.
Enhancing organic rankings while maintaining a cost-effective Google Search, Display and YouTube Ads strategy.

SEO & Google Ads Strategy Implemented

Comprehensive Website SEO Audit & Optimization

Keyword Research & Content Strategy

High-Quality Link Building & Authority Growth

Google Ads Campaign Optimization

Managed a total ad spend of SGD 2.6M, ensuring a high ROI.
Created highly targeted campaigns for each school within MDIS.
Conducted A/B testing of ad creatives and bidding strategies.
Created dedicated landing pages for each school and programme level.
Focused on high-intent search queries to drive quality leads.

Achievements & Results

Achieved 100% ranking of target keywords on Google's first page.
Delivered a remarkable 200% increase in organic clicks, significantly boosting student inquiries.
Expanded organic keywords from 7,000 to 30,000, greatly enhancing MDIS's online visibility.
Generated over 120k goals and conversions, effectively maximizing student enrollments.
Enhanced Google Ads performance, reducing cost-per-lead to S$50 while ensuring top-notch lead quality.

Conclusion

MDIS Singapore achieved a dramatic increase in online visibility, organic traffic, and student inquiries by implementing a robust data-driven SEO and Google Ads strategy. This case study highlights the remarkable impact that expert SEO and Google Ads management can have in revolutionizing the digital presence of an educational institution.

portfolio details

category :

Private Education Institution

Location:

Singapore

Website

hwww.mdis.edu.sg

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