Explico is an innovative platform that utilizes AI technology to deliver high-quality educational resources and student assessments. While the company offers valuable services in the education sector, it faces challenges such as low visibility on search engines, limited organic traffic, and low brand awareness, which impact its competitiveness in a crowded market.
With over 14 years of SEO expertise, I strategically executed a data-driven SEO plan that significantly improved Explico’s search presence and elevated its Google ranking. By concentrating on PSLE and Primary Education keywords, I successfully boosted the domain authority and established strong credibility for the brand.
The website was not ranking for important PSLE and primary education keywords in Singapore, negatively impacting the brand's online growth and organic traffic.
The absence of SEO-optimized content resulted in fewer visitors from Google searches.
The website experienced slow loading times, broken links, 404 error pages, missing H1 and H2 tags, and poor site structure, which hindered search engine indexing and overall website performance.
I conducted a thorough SEO audit to find technical issues, content gaps, and optimization possibilities. I analyzed competitors’ strategies, including content style, structure, and backlink profiles, to reverse-engineer their success and develop a more effective SEO plan.
Website Speed Optimization: Achieved loading speeds above 85 for mobile and desktop.
Error Page Fixes: Conducted a technical audit to resolve 404 errors, broken links, and URL redirections.
New and unique visitors to the website increased by 58.97%. Impressions rose by 247.43%, while clicks increased by 119.58%.
A remarkable 100% of our target keywords now rank on Page 1 of Google.
Domain Authority rose from 20 to 32, while Page Authority climbed to 41.
Optimized site speed by 35%, significantly reducing bounce rates and boosting engagement.
Online Assessment Platform for Primary Students
Singapore
www.explico.sg
Let’s take your digital presence to the top—reach out for results-driven SEO and marketing.
If you’re an education provider aiming to boost visibility, leads, and student sign-ups, it’s time to power up your SEO game. Partner with Manoj Negi—India’s trusted SEO expert with 14+ years of success in driving growth for innovative learning platforms.
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