Amity Global Institute, a premier private education provider, faced an exhilarating challenge: their website was trapped in the past, lacking visibility on Google and missing out on key programme and discipline keywords, which meant they struggled to attract high-quality leads. With over 14 years of experience and an impressive track record in the education sector, I eagerly embraced the opportunity to revitalise their online presence. My mission? To elevate their Google rankings, generate a surge of valuable leads, and ultimately drive enrollments to new heights. Let’s embark on this transformative journey!
When I took over the SEO and Google Ads project for Amity Global Institute, the website had several significant issues:
The website was operating on an antiquated version of WordPress, accompanied by obsolete plugins, which resulted in significant technical SEO hurdles that impeded performance and functionality.
The combination of an inefficient hosting server and a suboptimal website structure contributed to frustratingly slow loading times, diminishing user experience and negatively impacting search engine rankings.
A multitude of critical technical SEO problems plagued the site, including broken links, 404 error pages, absent metadata, convoluted URL structures, and .htaccess issues, all of which severely stifled the website's potential for organic growth.
The site faced considerable challenges in achieving competitive rankings for high-traffic keywords related to education and student enrollment, rendering it challenging to attract the target audience and drive meaningful engagement.
I rolled out an all-encompassing digital marketing strategy to transform our approach, honing in on SEO, addressing technical issues, and giving our website a complete makeover. Here’s the exciting journey of how I made it happen:
Migrated the website to a new high-performance server, enhancing speed and security. The website design and structure were revised to improve user experience, navigation, and Google parameters. Optimised the website for mobile devices, ensuring seamless browsing for students and parents.
I conducted an SEO audit to identify and address broken links, crawl errors, and duplicate content issues. I improved the meta tags and site architecture to enhance visibility in search engines. Additionally, I created new URL content and interlinks and optimised the website to achieve faster page loading times.
Conducted comprehensive keyword research to identify high-intent keywords that students commonly use to search for courses.
Created SEO-optimized landing pages for key programs to attract targeted traffic.
Developed a content marketing strategy that includes blogs and articles to boost authority and engagement.
I created authoritative backlinks from top educational and relevant industry websites. I improved the site's structure and navigation by implementing effective internal linking strategies. To support the link-building campaign, I organised a press release on Asian news websites, which aligned with our SEO plans and helped us achieve our goals.
I successfully conceptualised and executed high-performing Google Ads campaigns aimed at students pursuing Diploma, MBA, and Master of Science programs in Singapore.
Through meticulous optimisation of ad copies, landing pages, and robust conversion tracking, I significantly enhanced the return on investment (ROI). The campaigns achieved an impressive conversion rate, maintaining All Conversions at 29%, with a compelling click-through rate (CTR) of 6%.
Additionally, I effectively managed the average cost-per-click (CPC) for search campaigns in Singapore at S$3, demonstrating a strong command over budget efficiency while driving targeted traffic.
The transformation was remarkable. In just 6 to 9 months, Amity Global Institute achieved the following results:
By leveraging my SEO expertise, revitalising websites, and executing targeted Google Ads campaigns, I significantly enhanced Amity Global Institute’s online visibility, elevated its search rankings, and drove a remarkable increase in student enrollments.
If you’re an educational institution aiming to evaluate your digital marketing strategy, let’s connect and explore how I can help you achieve outstanding results through SEO-focused growth.
🚀 Together, we can transform your leads and boost enrollments! 🚀
Private Education Institution
Singapore
www.amitysingapore.sg
Let’s take your digital presence to the top—reach out for results-driven SEO and marketing.
Looking to boost your student leads and increase enrollments? With 14+ years of proven SEO success in the education industry, Manoj Negi can help your institution grow with powerful, data-driven strategies. Get in touch to start your journey to the top of Google today.
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